In 1980, Carlo Crocco created the first Hublot watch; it featured a gold porthole shaped watch case and incorporated both polished and brushed metal on a black rubber bracelet. This was the first watch in the history of watchmaking to have a natural black rubber bracelet. Hublot is the French word for "porthole," a word indicating this company`s desire to create a watch more like a window than anything else. Hublot watches are marked by their grace, minimalism and streamlined design. Hublot continues to advance watch design with concepts like “Fusion” that brings together dissimilar materials such as gold and ceramic.